Sustainable Fashion

When looking at brand solutions, we find mitigation for unfair labour laws, unethical business practises, sexism, ageism, racism, and other issues. It is obvious that we are dealing with the effects of 200 years of industrialization. This system has developed to a monster size, affecting people on an individual level as well as society at large. On the one hand, our socialisation and conditioning have shaped the way we think to be primarily consumerist. As a result of the belief that we are defined by the things we own, branded items are inextricably linked to our daily routines, modes of expression, and public personas. On the other hand, and here is where the silver lining appears, we also realised that the capitalist system can be used to make a positive difference and that brands have the power to drive change, radically altering the social structure and cultural milieu in which we live.

There are countless tools available to make a difference and stop harm. To start, a fresh wave of products is emerging that celebrate biodegradable resources like pineapple, mushrooms, and apples. More and more businesses use digitalization to save waste during design and development as well as to entertain consumers. The digital revolution has made marginalized people, whether they are producers or consumers, more visible and heard. Finally, the supply chain is becoming progressively more extensive.

The aspirational treatment of upcycling, repair, and recycling has increased significantly in comparison to earlier times, allowing consumers to continue expressing themselves through clothing while also thinking about other people and the environment.

Sustainable fashion see also #SARA

There is still a long way to go, and each firm faces difficulties along the way, especially those whose business models (we’re looking at you, quick fashion) were based on concepts that are no longer morally or environmentally sound. Nevertheless, their distinctive brand DNAs will serve as the compass for initiatives and changes, shaping the next generation of companies and customers regardless of where their processes begin. This diverse market that will develop will be essential because, as we already know, a variety of ideas and practices have the capacity to mould expectations and ultimately affect human behavior. And we had better not take this lightly, brand partitioners.

cover image source: Filipp Romanovski